Search Engine Optimization is about creating content that is most importantly written for the reader and then tweaked and optimized for the search engines.

Your linking strategy is important but needs to be relevant and add value, think of your linking strategy as being a road system passing through different neighborhoods, cities and towns; you have streets, country roads, highways and roundabouts and then you have good and bad neighborhoods. The way you build your roads will determine the amount and quality if your traffic, go through bad neighborhoods or take shortcuts and you will be penalized. When building your site forget about toolbar Page Rank and instead think about adding value, remember that your content is your vehicle, the better your vehicle, the better it will travel.

Before you start building the roads to your city you want to build your city’s internal road system and try to make it as effective as possible so that your audience can easily get from one end to the other.

Adding new interesting content to your site on a regular basis will have your users come back, think of it as a movie theater if you are always showing the same movies chances are people will not come back for more.

The relationship between traffic and incoming links is also very important but a site with a big number of incoming links and low traffic will be outranked by a site that has high traffic and less links. This is why it is important to acquire high quality links from relevant sites. The more quality links combined with good content will generate traffic, adding fresh content regularly will also captivate your audience and boost your rankings in the SERPs.

Blackhats try to work around this and get as many links as possible from whatever sources available to them, and yes some of them do make a lot of money but there results are temporary and their domains do get banned therefore they burn through a lot of domains.

Try to create different pages for each of your main keywords, remember that the search engines are trying to serve their users with content that is interesting for them.

1.       Content quality

2.       Traffic

3.       Links

4.       Updates

Be persistent try to add at least on new article a day to each of your domains. Look at your stats and find room for improvement. What is your audience searching for? Are you outputting enough content for the queries you are receiving? How much time are people spending on your individual pages? Are your titles effective?

Search Engine Algorithms

Some SEO’s claim that they have reverse engineered the search engine algorithms, these algorithms are made of 100’s of mathematical formulae, and it is simply impossible to do this. But one can study the search engines and look for certain patterns that will give them a better idea of how the results can be manipulated but by no means is this a guarantee. To be able indentify the patterns used by the search engines one needs to analyze extremely large amounts of data that include on site and off site factors.